Have you ever wondered why one home sells faster than another in the same neighborhood that is similar in price and size?

An effective marketing strategy can go a long way in making your home seem like a better buy than the next home. The right strategy will help attract more potential buyers.
Pricing your home to sell is a proven key to why a home will sell faster than a home that is overpriced. If your home is overpriced it could cause potential buyers to overlook your home and may give then the idea that you are not a serious seller. Working with an experienced real estate professional will benefit you when they can assist in preparing a comparative market analysis and come up with the right listing price.

Preparing your home to sell is part of the strategy as well. A good first impression is important by the appearance of your home inside and out. Creating a warm and inviting atmostphere will attract potential buyers. You can do this by making sure the yard is well-maintained as this is one of the first things a potential buyer will see. The home’s interior should also be clean and tidy and clutter free. 

Try to use neutral colors and less personal items so that the buyers will see themselves living there. Your real estate professional can help by suggesting ways to stage your home.
A Show-Ready Home will wow the buyers. Keep a checklist of items to prepare for showings, so you don't forget in that last minute rush. Things such as: Clean Mirrors and Glass, Clear Tables and Counter tops, Clean and Wipe Out Sink, Put all Toilet Seats Down, Make the Beds, Leave on all the Lights and Open all the Blinds, Have Instrumental Music Playing, and Have the Thermostat at a Comfortable Temperature.

Leave the house. When a buyer and their agent come to view your home, it is best to give them the space to discuss the home freely. It is often found that buyers feel uncomfortable around the seller and might not inspect everything that they would like to and rush through the home. 

Availability. If you have a complicated showing procedure you may eliminate a good portion of the buying market. Many showing requests are for the same-day and could even be last minute. Requesting 24 hours notice for a preview could close the door of opportunity for that right buyer.


When you receive an offer there are many different items to consider, not just the offer price. You can trust our Real Estate Professionals to help you evaluate every proposal. The factors that will most-likely be negotiated are:

  • Purchase Price
  • Earnest Money Amount (Deposit)
  • Escrow Agent (Title Company or Real Estate Attorney)
  • Responsibility of Title Policy Expense
  • Survey Responsibility 
  • Residential Service Contract Reimbursement (a home warranty or insurance contract, generally for one year, covering plumbing, electrical, and mechanical systems of the home)
  • Closing Date
  • Special Provisions
  • Amount of Seller Reimbursements for Buyer's Closing Expenses
  • Termination Option and Option Fee Amount (the number of days that the buyer buyer has to be released from the contract without additional penalty, also known as the "Option Period")


Once you and your buyer(s) have agreed to the terms of the sale there will most likely be inspections and appraisals. The inspection is done during the Option Period by third party licensed property inspector, and some buyers will have multiple specialized appraisers assess the property condition (HVAC, Roof, Structural, etc). The results of those inspections may result in a re-negotiation of the contract terms or the buyer may decide to be released from moving forward with the purchase of the property. 

If the agreement is contingent upon third-party financing then the property will be assessed by a licensed appraiser to insure that the value being loaned for the property is not more than the recovery value of the property. A buyer of a commercial property may also have a complete environmental audit performed and/or soil test if required by the lending institution. 

When the day of closing arrives The closing agent will furnish all parties involved with a settlement statement, which summarizes and details the financial transactions enacted in the process. The buyer(s) will sign this statement and then you will sign as well as the closing agent, certifying its accuracy. If you are unable to attend the scheduled closing, then arrangements can be made depending on the circumstances and the notice that we receive. If you are receiving funds from the transaction, you can elect to either have the funds wired electronically to an account at your financial institution, or have a check issued to you at the closing. The seller should arrange to have all property keys and any other important information for the new purchaser at the closing, so that the purchaser may receive these items at this time.